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Advertising: principles and management cases Charles J. Dirksen, Arthur Kroeger and Franco M. Nicosia
Material type:
TextPublication details: Homewood, III Richard D. Irwin 1983Edition: 6th edDescription: xiv, 622p. 22cmISBN: - 9711101173
- GC 659.1 D629 1983
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 659.1 D629 1983 (Browse shelf(Opens below)) | 1 | Available | |||||||||||||
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 659.1 D629 1983 (Browse shelf(Opens below)) | 2 | Available | |||||||||||||
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Books
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 659.1 D629 1983 (Browse shelf(Opens below)) | 3 | Available |
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| GC 659.1 D497 1956 Effective advertising copy | GC 659.1 D629 1983 Advertising: principles and management cases | GC 659.1 D629 1983 Advertising: principles and management cases | GC 659.1 D629 1983 Advertising: principles and management cases | GC 659.1 F811 1996 Get smart in advertising | GC 659.1 N989 1986 Advertising: planning, implementation, & control | GC 659.1 N989 1986 Advertising: planning, implementation, & control |
Includes index.
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