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Advertising and promotion: an integrated marketing communications perspective George E. Belch and Michael A, Belch by

Belch, George E
Belch, Michael A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: NY Irwin/McGraw-Hill 2001

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: GC 659.1 B410 2001.

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Strategic management: concepts Arthur A. Thompson, Jr. and A.J. Strickland III by

Thompson, Jr. Arthur A
Strickland, A.J. III

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, MA Irwin/McGraw-Hill 1999

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: GC 658.4012 T371 1999.

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Analysis for financial management Robert C. Higgins by

Higgins, Robert C

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston Irwin/ McGraw Hill 1998

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: GC 658.15 H535 1998.

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Business marketing: connecting strategy, relationships and learning F. Robert Dwyer and John F. Tanner Jr. by

Dwyer, F. Robert
Tanner Jr., John F

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston Irwin/McGraw Hill 1990

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: GC 658.8 D977 1990.

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Electronic commerce : security, risk management and control / Marilyn Greenstein and Todd M. Feinman. by

Greenstein, Marilyn
Feinman, Todd M

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: Irwin, McGraw-Hill., 2000

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: RES 381.142 G854 2000.

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Internal ecomics trade theory and policy Dennis R. Appleyard and Alfred J. Field, Jr. by

Appleyard, Dennis R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston Irwin/McGraw Hill 1998

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: GC 337 Ap57 1998.

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Corporate communication / Paul A. Argenti. by

Argenti, Paul A

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: Irwin/McGraw-Hill., 1998

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: Res 658.45 Ar371 1998.

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Strategic management: concepts/ Arthur A. Thompson, Jr and A.J. Strickland III. by

Thompson, Arthur A. Jr
Strickland, A.J. III

Edition: 11th.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston; Irwin McGraw-Hill., 1999

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: GSL 658.4 T37 1999 C.1.

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Business marketing : connecting strategy, relationships and learning / F. Robert Dwyer and John F. Tanner Jr.. by

Dwyer, F. Robert
Tanner, John F., Jr

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: Irwin/McGraw Hill., 1999

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: Res 658.8 D977 1999.

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10.

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Organizations/ James L. Gibson. by

Gibson, James L

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston; Irwin McGraw-Hill., 2000

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: GSL 658.4 G358 2000 C.1.

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11.

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Management/ Kathryn M. Bartol and David C. Martin. by

Bartol, Kathryn M
Martin, David C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston; Irwin McGraw-Hill., 2001

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: GSL 658 B28 2001 C.1.

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12.

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Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, and Sumantra Ghoshal. by

Bartlett, Christopher A
Ghoshal, Sumantra

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: Irwin/McGraw Hill., 2000

Availability: Items available for loan: Olivarez College Learning Resource Center (1)Call number: Res 658.049 B284 2000.

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13.

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Global marketing: foreign entry, local marketing and global management/ Johny K. Johansson. by

Johansson, Johny K

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston; Irwin McGraw-Hill., 2001

Availability: Items available for loan: Olivarez College Learning Resource Center (4)Call number: GSL 658.848 J599 2001 C.1, ...

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14.

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Marketing management: knowledge and skills/ J. Paul Peter and James H. Donnelly, Jr. by

Peter, Paul J
Donnelly, James H, Jr

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston; Irwin McGraw-Hill., 2001

Availability: Items available for loan: Olivarez College Learning Resource Center (3)Call number: GSL 658.8 P442 2001 C.1, ...

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15.

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Marketing management: knowledge and skills/ J. Paul Peter and James H. Donnelly, Jr. by

Peter, Paul J
Donnelly, James H, Jr

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston; Irwin McGraw-Hill., 2001

Availability: No items available.

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16.

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Marketing management: knowledge and skills/ J. Paul Peter and James H. Donnelly, Jr. by

Peter, Paul J
Donnelly, James H, Jr

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston; Irwin McGraw-Hill., 2001

Availability: No items available.

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