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Advertising and promotion: an integrated marketing communications perspective George E. Belch and Michael A, Belch

By: Contributor(s): Material type: TextPublication details: NY Irwin/McGraw-Hill 2001Description: vi, 793p. 25cmISBN:
  • 0072314451
Subject(s): DDC classification:
  • GC 659.1 B410 2001
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Reserved and General Collection Section Olivarez College Learning Resource Center GC 659.1 B410 2001 (Browse shelf) 1 Available

Includes bibliographical references and index.

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