Advertising and promotion: an integrated marketing communications perspective
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective George E. Belch and Michael A, Belch -- NY Irwin/McGraw-Hill 2001
vi, 793p. 25cm.
Includes bibliographical references and index.
0072314451
Advertising
Sale promotion
GC 659.1 B410 2001
Advertising and promotion: an integrated marketing communications perspective George E. Belch and Michael A, Belch -- NY Irwin/McGraw-Hill 2001
vi, 793p. 25cm.
Includes bibliographical references and index.
0072314451
Advertising
Sale promotion
GC 659.1 B410 2001