Advertising and promotion: (Record no. 5091)

000 -LEADER
fixed length control field 00694nam a22002297a 4500
001 - CONTROL NUMBER
control field 5091
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040201.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160523t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072314451
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 659.1 B410 2001
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
245 ## - TITLE STATEMENT
Title Advertising and promotion:
Sub Title an integrated marketing communications perspective
Statement of responsibility, etc. George E. Belch and Michael A, Belch
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. NY
Name of publisher, distributor, etc. Irwin/McGraw-Hill
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) vi, 793p.
Dimensions (cm) 25cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Sale promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 659.1 B410 2001
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 659.1 B410 2001 07/30/2026 1 07/30/2026 Books