Undergraduate thesis.

Local eateries are microbusinesses in the Philippines the need product promotional strategies to enhance productivity and quickly introduce products in the market. Hence, this study aimed to determine the product promotional strategy of Kesong Puti Lasagna as a new dish to be offered at eateries and analyze the determinants of its product awareness and acceptability. The researchers tested the significance of the differences in participant{92}s level of understanding and acceptability and the relationship between that perception and its challenges. In this paper, the descriptive correlational research design was used, and a total of 75 customers from 5 local eateries in San Dionisio, Paranaque City, were the participants in the study. The findings revealed a significant level of understanding and familiarity towards Kesong Puti Lasagna regarding its importance in innovation and culinary heritage, along with a strong level of acceptability, with a strong level of acceptability, with particular emphasis on taste and transparent nutritional information. The researchers also highlighted accessibility and affordability as challenges that Kesong Puti Lasagna may encounter. The result of Spearman Rho{92}s One-tailed Correlation also shows no significant relationship between the everyday difficulties of Kesong Puti Lasagna and the respondents{92} profiles regarding accessibility, sex and budget. However, a significant positive relationship was observed between age and the everyday challenges of Kesong Puti Lasagna, particularly regarding accessibility. The results from this research could be utilized to guide Kesong Puti Lasagna{92}s promotional Strategies and determine its awareness and acceptability to existing potential customers. Thus, it also significant to new product offerings at local eateries.