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Marketing strategy : a decision-focused approach / Orville C. Walker Jr., et al.

By: Contributor(s): Material type: TextPublication details: Boston: McGraw-Hill Irwin., 2006.Edition: 5th edDescription: xx, 346 p: col. ill.; 26 cmISBN:
  • 9780071116749
Subject(s): DDC classification:
  • Res 658.8 M341 2006
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Reserved and General Collection Section Olivarez College Learning Resource Center Res 658.8 M341 2006 (Browse shelf) Available RES 000926

includes bibliographical references and index.

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