The choice of Color in signages of selected newly established restaurants in Paranaque City: implications to effective promotion./ Denise Nicole R. Reyes, Rodesa Joyce Palero, Princess Camille S. Montserrat and Ginalyn R. Ortega.

By: Contributor(s): Material type: TextPublication details: Parañaque City: Olivarez College, 2011.DDC classification:
  • T 647.94 2011 0066
Dissertation note: Undergraduate Thesis Summary: This study was conducted to determine the comparative analysis of the choice of color in signages of selected newly established restaurants in Parañaque City as to implications to effective promotions. It sought to answer the following specific problems: 1.) Profile of respondents 1.1Age 1.2 Gender 1.3 Position/Job description 1.4 Status 2.) How do respondents perceive towards new established restaurants, as regards; 2.1 Color Findings Business signs and advertising signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment, they present an image of your business. In short, signs tell people who you are and what you are selling. Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence A business sign is the most direct form of visual communication available. In fact so many people use signs without a second thought that it is easy to overlook their importance. When we cannot talk to other people directly in a given location, we tack up signs: wet paint, beware of dog, enter here, garage sales, etc. Signs are the only form of mass communication directly available to everyone - they are the people's street communication system. Conclusion The researchers concluded that signage is a vital factor that greatly affects the marketing strategy of a business. Color implies meanings and proves that psychological effects on the clients. Recommendation Based from the interviews conducted, acquiring signage is a help for introducing the product to the target market. The signage is one of the most permanent parts of the business and is exposed to weather and constant use. The average life of signs varies from five to eleven years, depending on type of materials used, construction and other factors. It pays to purchase good materials if you intend to use the sign over a period of years.
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Undergraduate Thesis

This study was conducted to determine the comparative analysis of the choice of color in signages of selected newly established restaurants in Parañaque City as to implications to effective promotions. It sought to answer the following specific problems: 1.) Profile of respondents 1.1Age 1.2 Gender 1.3 Position/Job description 1.4 Status 2.) How do respondents perceive towards new established restaurants, as regards; 2.1 Color Findings Business signs and advertising signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment, they present an image of your business. In short, signs tell people who you are and what you are selling. Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence A business sign is the most direct form of visual communication available. In fact so many people use signs without a second thought that it is easy to overlook their importance. When we cannot talk to other people directly in a given location, we tack up signs: wet paint, beware of dog, enter here, garage sales, etc. Signs are the only form of mass communication directly available to everyone - they are the people's street communication system. Conclusion The researchers concluded that signage is a vital factor that greatly affects the marketing strategy of a business. Color implies meanings and proves that psychological effects on the clients. Recommendation Based from the interviews conducted, acquiring signage is a help for introducing the product to the target market. The signage is one of the most permanent parts of the business and is exposed to weather and constant use. The average life of signs varies from five to eleven years, depending on type of materials used, construction and other factors. It pays to purchase good materials if you intend to use the sign over a period of years.

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