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The impact of food vlogging on customer purchase behavior: basis for promotional partnership guidelines/ Jomar E. Paz, Charmaine G. Acla, Angelo R. Buniel, Patricia Angela N. Manuel, Joyce Ann C. Romero, & Angela C. Valenzuela.

By: Contributor(s): Material type: TextPublication details: Parañaque City: Olivarez College, 2024.Subject(s): DDC classification:
  • T 647.94 2024 0113
Dissertation note: Undergraduate thesis. Summary: As food vlogging gains popularity, many restaurants have turned to it as a marketing tool. To better understand how customers purchase behavior at featured restaurants, a quantitative research technique has been employed. The goal of this study is to identify the key factors that influence customer choice from awareness, consideration, decision, service reception, and loyalty, enabling restaurants to improve their partnerships with content creators and enhance their marketing efforts. The sample size of 250 respondents from the BF Aguirre, Parañaque City, and 250 are survey forms distributed from the two restaurants, Samgyuniku and Shabonok. Based on the statistical analysis of variance (ANOVA) finds the significance values for these groups are all above 0.05, with the highest being 0.861, indicating that the differences in purchase behavior are not statistically significant. Based on the result of the study the researcher is come up for a promotional Partnership guideline as an output of the study.
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Theses/Dissertation General Reference And Serial Section Olivarez College Learning Resource Center T 647.94 2024 0113 (Browse shelf) Available

Undergraduate thesis.

As food vlogging gains popularity, many restaurants have turned to it as a marketing tool. To better understand how customers purchase behavior at featured restaurants, a quantitative research technique has been employed. The goal of this study is to identify the key factors that influence customer choice from awareness, consideration, decision, service reception, and loyalty, enabling restaurants to improve their partnerships with content creators and enhance their marketing efforts. The sample size of 250 respondents from the BF Aguirre, Parañaque City, and 250 are survey forms distributed from the two restaurants, Samgyuniku and Shabonok. Based on the statistical analysis of variance (ANOVA) finds the significance values for these groups are all above 0.05, with the highest being 0.861, indicating that the differences in purchase behavior are not statistically significant. Based on the result of the study the researcher is come up for a promotional Partnership guideline as an output of the study.

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