Undergraduate thesis.

When global warming and pandemic started all over the world, green marketing strategies play an important role in every business owner, product and service innovation, economic development, and environmental advantages. This study aims to provide an affordable green marketing strategy recommendation to the Microbusiness enterprise owners in the City of Paranaque where the researchers conducted the study and survey. The data from this quantitative descriptive study are collected through a Google Form survey questionnaire from the chosen 50 target respondents such as those part of micro-enterprises that operates by less than ten people located in Paranaque City. The findings determined that the respondents{92} perception, engagement, and common issues encountered according to the business profile are not rejected by the hypothesis of this study, considering that the statistical treatment result shows that there is no significant difference in their perception, engagement, and common issues according to business profile (i.e. types of products, length of business profile and capital investment). The researchers recreated a green marketing strategy recommendation based on the result from the data gathered by the respondents. For the output of this research study, the researchers made a proposed recommendation of green marketing strategy for micro businesses regarding green packaging tools where the concept is to give the microbusiness an idea to use paper bags and tote bags for their products to promote sustainable packaging and to prevent harming the environment.