Social marketing : influencing behaviors for good /

Kotler, Philip

Social marketing : influencing behaviors for good / Philip Kotler and Nancy Lee. -- 3rd ed, -- Los Angeles: Sage Publications., 2008.
xii, 444 p.: ill.; 24 cm.

includes bibliographical references and index.

9781412956475


Behavior Control.
Behavior Therapy.
Behavior modification.
Social Marketing.

Res 658.8 K848 2008