Social marketing : (Record no. 15156)

000 -LEADER
fixed length control field 00792nam a22002657a 4500
001 - CONTROL NUMBER
control field 15156
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731012959.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240522t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412956475
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 K848 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nancy R.
245 ## - TITLE STATEMENT
Title Social marketing :
Sub Title influencing behaviors for good /
Statement of responsibility, etc. Philip Kotler and Nancy Lee.
250 ## - EDITION STATEMENT
Edition statement 3rd ed,
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Los Angeles:
Name of publisher, distributor, etc. Sage Publications.,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xii, 444 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 24 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Behavior Control.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Behavior Therapy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Behavior modification.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Social Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 K848 2008
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.8 K848 2008 RES 003256 07/31/2026 07/31/2026 Books