Social marketing : influencing behaviors for good / Philip Kotler and Nancy Lee.
Material type:
TextPublication details: Los Angeles: Sage Publications., 2008.Edition: 3rd edDescription: xii, 444 p.: ill.; 24 cmISBN: - 9781412956475
- Res 658.8 K848 2008
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Reserved and General Collection Section | Olivarez College Learning Resource Center | Res 658.8 K848 2008 (Browse shelf(Opens below)) | Available | RES 003256 |
includes bibliographical references and index.
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