Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. -- New York: McGraw-Hill Education., 2012.
xxxvi, 842 p.: col. ill.; 28 cm.
Includes index.
9789814575119
Advertising.
Sales promotion.
Communication in marketing.
Res 659.122 B4106 2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. -- New York: McGraw-Hill Education., 2012.
xxxvi, 842 p.: col. ill.; 28 cm.
Includes index.
9789814575119
Advertising.
Sales promotion.
Communication in marketing.
Res 659.122 B4106 2012