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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

By: Contributor(s): Material type: TextPublication details: New York: McGraw-Hill Education., 2012.Description: xxxvi, 842 p.: 28 cm. col. illISBN:
  • 9789814575119
Subject(s): DDC classification:
  • Res 659.122 B4106 2012
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Reserved and General Collection Section Olivarez College Learning Resource Center RES 659.122 B4106 2012 (Browse shelf) Available RES 000816

Includes index.

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