Advertising and promotion : (Record no. 2463)

000 -LEADER
fixed length control field 00757nam a22002417a 4500
001 - CONTROL NUMBER
control field 2463
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729044226.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814575119
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 659.122 B4106 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Sub Title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch and Michael A. Belch.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill Education.,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxxvi, 842 p.:
Dimensions (cm) 28 cm.
Other physical details (illustrations) col. ill.;
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Communication in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 659.122 B4106 2012
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/29/2026   RES 659.122 B4106 2012 RES 000816 07/29/2026 07/29/2026 Books