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Services marketing : Valarie A. Zeithmal., et al. integrating customer focus across the firm /
Material type:
TextPublication details: Boston: The McGraw-Hill Companies., 2009.Edition: 5th edDescription: xxvii, 708 p.: ill.; 25 cmISBN: - 9780071313308
- Res 658.8 Z372 2009
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Reserved and General Collection Section | Olivarez College Learning Resource Center | Res 658.8 Z372 2009 (Browse shelf(Opens below)) | Available | RES 000917 |
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| RES 658.8 P441 2007 Marketing management : knowledge and skills / | Res 658.8 St262 1994 Fundamentals of marketing / | RES 658.8 Z372 2006 Services marketing : integrating customer focus across the firm / | Res 658.8 Z372 2009 Services marketing : integrating customer focus across the firm / | Res 658.80097 H255 2006 Marketing mistakes and successes / | RES 658.802 C855 Strategic marketing / | RES 658.802 C855 2006 Strategic marketing / |
Includes index.
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