Advertising and integrated brand promotion/ Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.

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TextPublication details: Australia; Thomson South-Western., 2006.Edition: 4th edDescription: xlviii, 780 p.; col ill. 29 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Graduate School Library	Olivarez College Learning Resource Center			GSL 659.1 O91 2006 C.1 (Browse shelf(Opens below))				1	Available			GSL 000307

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Includes bibliographical references and indexes.

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