Survivability of casual dining restaurant in the new normal business operation: a case of Giligan's restaurant/ Chennie P. Regodon, Rosenabeth Clarence V. Egina, Megildy A. Estrella, & Marianc S. Salem.
Material type:
TextPublication details: ParanÌaque City: Olivarez College, 2021.Subject(s): DDC classification: - T 658 2021 0128
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Theses/Dissertation
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General Reference And Serial Section | Olivarez College Learning Resource Center | T 658 2021 0128 (Browse shelf(Opens below)) | Available |
Undergraduate thesis.
The present research investigates the impact of the perceived threat of C0VID-19. This new normal, there arc many changes when it comes to the business operation in Giligan{92}s Restaurant like figuring out how to survive with takeout and delivery service only. The objective ofthis study is to identify the challenges and issues that Giligan{92}s faced. This study examines medium enterprises in Vista Mall Las Pinas City from a qualitative analysis. Medium-enterprise are privately owned businesses whose capital, workforce, and assets fall below a certain level. On the other hand, qualitative analysis uses subjective judgment to analyze a company{92}s value or prospects based on non-quantifiable information. This study was done through document analysis of articles about Giligan{92}s and in-depth interview of the employees to gain credible information. The findings suggest that creating a new and effective strategy will help Giligan{92}s to survive and strengthen in this new normal setup. This research provides a strategy for the Gilligan's to recover from the negative impacts ofthe COVID-19 pandemic.
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