Consumer behavior and marketing action Henry Assel
Material type:
TextPublication details: Boston, MA PWS-Kent Pub. 1992Edition: 3rd edDescription: xx, 748p. ill., (some col) 24cmISBN: - 0534925529
- GC 658.83 As71 1992
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 658.83 As71 1992 (Browse shelf(Opens below)) | 1 | Available | |||||||||||||
Books
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 658.83 As71 1992 (Browse shelf(Opens below)) | 2 | Available |
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| GC 658.812 B221 1991 Creating value to customers: designing and implementing a total corporate strategy | GC 658.812 L994 1994 Product plus: how product + service=competitive advantage | GC 658.83 As71 1992 Consumer behavior and marketing action | GC 658.83 As71 1992 Consumer behavior and marketing action | GC 658.83 C475 1988 Basic marketing research | GC 658.83 M341 1978 Marketing research | GC 658.83 Sch26 1987 Marketing research: a computer-assisted approach |
Includes index
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