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Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr.
Material type:
TextPublication details: Boston: The McGraw-Hill Companies., 2007.Edition: 8th edDescription: xvii, 813 p.: ill.; 25 cmISBN: - 9780071259835
- Res 658.8 P441 2007
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 658.8 P441 2007 (Browse shelf(Opens below)) | c.1 | Available | RES 002090 | ||||||||||||
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 658.8 P441 2007 (Browse shelf(Opens below)) | c.2 | Available | RES 003240 | ||||||||||||
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 658.8 P441 2007 (Browse shelf(Opens below)) | c.3 | Available | RES 001832 | ||||||||||||
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 658.8 P441 2007 (Browse shelf(Opens below)) | c.4 | Available | RES 003048 |
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| RES 658.8 P441 2007 Marketing management : knowledge and skills / | RES 658.8 P441 2007 Marketing management : knowledge and skills / | RES 658.8 P441 2007 Marketing management : knowledge and skills / | RES 658.8 P441 2007 Marketing management : knowledge and skills / | Res 658.8 St262 1994 Fundamentals of marketing / | RES 658.8 Z372 2006 Services marketing : integrating customer focus across the firm / | Res 658.8 Z372 2009 Services marketing : integrating customer focus across the firm / |
Includes index.
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