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Marketing for hospitality and tourism / Philip Kotler, John Bowen and James Makens.
Material type:
TextPublication details: Singapore: Pearson Education South Asia Pte, Ltd., 2010.Edition: 5th edDescription: xxiii, 683 p.: ill.; 27 cmISBN: - 9789810697501
- Res 647 94 K848 2010
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 647 94 K848 2010 (Browse shelf(Opens below)) | Available | RES 001874 |
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| Res 647.94 D6657 2018 Peer to peer accommodation networks : pushing the boundaries / | Res 647.94 H8288 2014 Hospitality experience : an introduction to hospitality management / | RES 647.94 K848 2006 Marketing for hospitality and tourism / | RES 647 94 K848 2010 Marketing for hospitality and tourism / | Res 647.94 R312 2010 Principles of management for the hospitality industry / | Res 647.94 V242 2009 Check-in check-out : managing hotel operations / | RES 647.94 W151 2010 Introduction to hospitality management / |
Includes glossary.
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