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Advertising and integrated brand promotion/ Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.

By: Contributor(s): Material type: TextPublication details: Australia; Thomson South-Western., 2006.Edition: 4th edDescription: xlviii, 780 p.; col ill. 29 cmISBN:
  • 032431132X
Subject(s): DDC classification:
  • GSL 659.1 O91 2006
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Graduate School Library Olivarez College Learning Resource Center GSL 659.1 O91 2006 C.1 (Browse shelf) 1 Available GSL 000307

Includes bibliographical references and indexes.

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