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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Material type:
TextPublication details: New York: McGraw-Hill Education., 2012.Description: xxxvi, 842 p.: 28 cm. col. illISBN: - 9789814575119
- Res 659.122 B4106 2012
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 659.122 B4106 2012 (Browse shelf(Opens below)) | Available | RES 000816 |
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| Res 659.1 C626 2010 Integrated advertising, promotion, and marketing communications / | RES 659.1 L24 2011 Kleppner's advertising procedure / | RES 659.1019 R5731 2019 Advertising, gender and society : a psychological perspective / | RES 659.122 B4106 2012 Advertising and promotion : an integrated marketing communications perspective / | Res 659.143 El43 2007 Designing and producing the television commercial / | RES 659.2 D290 2004 Mastering public relations / | RES 659.2 G820 2007 Creativity in public relations |
Includes index.
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